Miss Selfridge creates feminine, flirty, fun and contemporary style for fashion aware women. Already a well established name on the high street for over 30 years, Miss Selfridge has evolved under the guidance of creative director Yasmin Yusuf and continues to give its customers something different. Whether it is getting inspiration from vintage prints, or sourcing its cloth from all over the world or using its own in house design team to create unique prints, Miss Selfridge takes its inspiration from a variety of sources.