Saga Group Ltd is a privately owned company based in Folkestone, Kent. It offers a wide range of holidays and financial, insurance and home services tailored to meet the needs of people aged 50 and over. The company also publishes Saga Magazine, the UKs largest subscription based magazine in the UK, with around 1.5 million readers. Saga is the UKs leading specialist insurance provider for the over 50s, offering high levels of cover often at low prices. Over one million people now insure their property and possessions with Saga Home Insurance. Saga Motor Insurance remains the choice of over a million drivers across the country.