atural Collection is the UKs favourite and award-winning eco department store. Since 1999, Natural Collection has been at the forefront of ethical retail, promoting fair trade and environmentally considered products. Our award-winning range includes organic cotton and fair trade clothing and accessories (featured by Marie Claire Online and others), items for your home and garden, energy-saving gadgets, organic cosmetics, eco cleaning products and much more. Each item is carefully researched and selected to promote ecological and sustainable manufacturing practices. We support fair trade products in order to help alleviate poverty and to ultimately give poorer communities dignity in the knowledge that their products are selling within a competitive market place and not because of charitable or sympathetic patronage.